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Note to Brands: Tell a Story

Too many marketing efforts worship brand differentiation, plaster gimmicks, and spew top-down Marketing Director trash. Where is honest, good story-telling truth?

Is it not a marketer’s goal to form better relationships with customers and energize the marketplace with products or services?

Then enough with the foul marketing gibberish.

Soak in the elements of the beautifully produced Johnnie Walker video above (or search YouTube for “Johnnie Walker The Walk” if this doesn’t play). And for the sake of your brand and all humanity, implement the elements of simplicity, creativity, entertainment, and honesty in your next campaign.

6 and a half minutes…and I even watched the whole thing.

– Dave Goldfain