Art direction, design, writing, custom illustration for Sponsor-to-Child Birthday Communications
Design and custom illustration for sponsors to communicate with their sponsored child on their birthday — both digital and printed format options. Includes printed appeal letter mailing to sponsors to encourage them to write a message to their child on their birthday.
Birthday cards, with a version for older children and a version for younger children, were designed specifically to work with the organization's custom scanning, recognition, and translation technology. There are areas on each piece for the sponsor's written message as well as for the translator to print the message in the child's native language.
Printed format cards
Printed older child version: letter to sponsor and card
Printed younger child version: letter to sponsor and card
Printed mailing envelope
Older & younger child letterforms for digital online use